It is increasingly difficult to select a brand because people are constantly exposed to an enormous amount of messages to capture a fraction of our minds.
Imaging studies of a brand, product, service or company that performs MAXIMIXE Marketing & Markets will allow you to identify the factors that make a distinct impact on the buyer, user or customer in order to outline strategies for positioning or repositioning effective.
We assist our clients achieve solid and lasting position:
Studies of Image and Positioning of Products and Brands. MAXIMIXE Marketing & Markets helps you to obtain an exact understanding of the perception of the consumers, clients or users with respect to products and brands and in relation to the competition, what dimensions (`key drivers') is used to form their perceptions and preferences, what tangible attributes are considered, beliefs or feelings that motivate their decisions of purchase and what importance is assigned to such attribute. Our studies of brand image contemplate four fundamental dimensions: brand awareness, brand image, perceived quality of the brand and brand loyalty.
We apply multivariate analysis techniques that will allow you to:
Graphic relationship to its competitors and attributes that characterize the competitive behaviour.
To recognize strengths and weaknesses in each of the image dimensions that discriminate between competitors.
To determine the relative importance of attribute dimensions.
To identify demographics, psychographics and / or significant behavioural segments containing strong business opportunities.
To determine guidelines for areas of improvement.
Audit of the Corporative Image. The corporative image is the perception that the public has of your company from a point of view of its organizational behavior, its culture and its corporative personality. MAXIMIXE Marketing & Markets audit the corporative image from a systematic and synthetic revision of the state of the financial image, the commercial image, the internal image and the public image of the company, applying a variety of techniques of rigorous analysis. We do this with the support of a staff of communication strategists of MAXIMIXE Global Communication.